According to Zig Ziglar, sales at it’s simplest is a communication process. So in order to be successful at sales, you need to have a process.
First, you must recognize that it is a process with a beginning and an end. Find out where your customer is at in the process and meet him [...]
Zig Ziglar’s son didn’t like to play golf. But he played with his dad anyway.
Like most people who don’t like something when they first start out, Zig Ziglar’s son didn’t like playing golf, at first. This was of course until he ended up with his first chance at Birdie.
This was his first chance [...]
The Auto University Defined
I don’t know if Zig Ziglar was the first to coin the phrase “Auto University”, but he’s definitely one of the strongest proponents of it. In fact, he claims, “It’s the most important university in America.” I agree with him.
Naturally, the Auto University’s classroom is your car. If you [...]
The bottom line is that if you’re not closing sales, you’re not making money. It won’t be long before you’re out of a job. Unfortunately, many salespeople don’t know how to close the deal. Or they try to close too early.
60% of all sales are made by only 4% of sales people. [...]